okay, that is kind of cool. I'd never buy them, but as a technology, they're pretty neat. I see huge applications possible for business... can you imagine the advertising contracts you could get for cabs, limos, etc? not that any cab company would be able to afford the huge chromies, but it's a start.
when I was into Champ Car racing Toyota used that technology to light up their names on the race cars they were hooked up with. Had the name Toyota light up on each wheel of the car. Pretty amazing on 250 mph race cars. I can see that being a popular mod for pimping guys.