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Discussion Starter · #1 ·
Has anyone checked out the Dodge web site lately? When you scroll over the SRT-4 icon, it says "starting at $19,995". That's a change and a big one! No more "fastest car for under $20,000" anywhere on the site. They also give you an option to "build a car". As far as I know the only option available was side airbags and if you got those you had to take the regular Neon seats. I called my dealer and since I put a down payment on the car in December I will get mine for MSRP, hopefully next month. As for everyone just starting to look now, watch out! shock
 

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Discussion Starter · #5 ·
The invoice on the car is about $18,500 I think. Yes I agree, $19,995 is still under $20K. My point is they changed the language, it now says "starting at $19,995." As Communications Director for my company with 15 years experience in the business, I'm telling you this is the first step to raising the price. My gut tells me the 03's will continue to sell for $19,995. But the 04's will be going up. Dodge will be able to attribute the increase to improvements. We'll just have to wait and see how many improvements and how much it goes up. Either way, i'm still getting my 03 next month, I HOPE! D
 

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Well invoice on the car is $18,605 and dealers also get something called "holdback." Holdback is used for advertising, cost of running a dealership, floorplan....etc. Holdback on this car is about $600.00 and seeing that they are selling so quick, the holdback becomes profit as well. The laguage is definitely going to change because the 04's are going to have a factory LSD. That alone is probably $1200 - $1500.
 

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do u think they did holdback on the srt-4 as well? or that it was even that much? i figured dodge knew the cars wld fly off the lots.

hmmm...bastards. i tried to get the sales dude w holdback when i was purchasing too. i didnt know what the holdback was, tho. or even if there was any on the srt-4
 

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good for you.
 
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