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Discussion Starter · #1 ·
I was looking at edmunds.com again today for general car info and decided to look at the srt-4 again to see if anything new was there.
Came across this...
http://www.edmunds.com/new/2003/dodge/neon/srt44drsedan24l4cylturbo5m/prices.html

and there is a 3% dealer holdback on msrp ($600) so they are make about $2000 per car at $19,995 MSRP prices.

Having this info available may help you negotiate with dealers who try to price gouge.
I.E.
"Hey you are already making 2 grand on this sale if I pay MSRP. I am NOT paying any more! Goodbye."
 

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Dealer invoice is not what the dealer pays for the vehicle. In actuality they pay alot less than dealer invoice. Here in FL they have these sales at "dealer invoice." Then you hear that little small voice talking fast stating that the dealer invoice is not actually what they pay for the vehicle.
 

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With the low quantity projected to be produced, hopefully we won't be price gouged too much. I'm sure if there is a high demand and a limited supply, in some areas dealers could set whatever markup they wanted. I just learned about the SRT 4 less than a month ago. At the time I was about to purchase a SER Spec V but I've decided to wait for the SRT 4. I'm hoping the low production figures that I keep reading about are wrong and I'll be able to get my hands on one. If there is a limited supply on the lot, there's probably no way you'll be able to talk the price down from what it's marked because they know the next person will pay it.
 
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