When a auto manufacture doesn't have a good decent mini-van, they have to twist the result to become an outright lie.
However, they don't sell even close enough to make any real gains from this lie. Even Honda minivans outsells Ford mini-vans.
What are they going to do when the 06 will be out shortly with a Hemi-6 and some serious design changes?
Steve
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Wednesday, May 5, 2004
Chrysler, Ford still in a tussle over minivan commercials
By Brett Clanton / The Detroit News
Chrysler has had enough of Ford TV ads that poke fun at its minivans, and on Tuesday warned Ford for a second time to stop running the commercials or face possible legal action.
While Ford has modified its new minivan ads once to address Chrysler’s complaints, Chrysler is pushing to kill the commercials altogether, saying they don’t accurately portray minivans coming out of the company today.
In a letter to Ford on Tuesday, Chrysler said new Ford and Mercury minivan ads are “deceptive and disparaging” because they unfairly compare 2005 Ford Freestar and Mercury Monterey minivans — equipped with new third-row seats that fold flat into the floor — with 2004 Chrysler minivans that don’t have the seating option.
Chrysler says Ford should compare its vans with Chrysler’s 2005 minivans, which feature second and third row seats that fold flat into the floor — an industry first.
The latest letter followed a similar letter on March 10 requesting Ford to kill the ads.
In response to Chrysler’s complaint in March, Ford added disclaimers to its minivan ads, noting the Chrysler minivans used in the ads are 2004 models.
“I’m not sure how you could improve upon that except make the type larger,” Ford spokesman Jim Cain said.
But Chrysler contends the comparison, with or without the disclaimer, is misleading because Chrysler has almost replaced all of its 2004 minivans with updated models.
“Maybe we should start comparing the Jeep Grand Cherokee to (Ford) Broncos,” said Jason Vines, a Chrysler spokesman, referring to the now defunct Ford SUV.
Cain said Ford received Chrysler’s letter on Tuesday, and is considering how to respond, but added he doesn’t believe “there’s a huge sense of urgency about this.”
Ford continues the shame on Mini-Van Commercials
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