(TCC Staff)
Dodge Dakota is conducting a national search for the Ultimate Guy -- someone who is strong, capable, works hard and plays even harder. The winner of the Dodge Dakota Ultimate Guy contest will receive a 2005 Dodge Dakota and an ultimate sports day for himself and four of his friends. According to a national survey commissioned by Dodge and conducted by Harris Interactive(R), U.S. women want the "man" back in manly. Ninety percent of women prefer a regular, capable and laid-back guy to just five percent still wanting the hip, fashion conscious "metrosexual" male. Consumers can submit a Dodge Dakota Ultimate Guy nomination at
http://www.dodge.com/ultimateguy or via mail. The essays, in 150 words or less, must characterize the nominee's bold distinctive style, unique qualities and capabilities, and why he stands out in a crowd.