side kick to the 50 1.8. $199. Another bang for the buck DX lens.
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35mm F1.8 for DX? What is Nikon up to?
Tuesday, 10 February 2009 14:05 GMT< Previous Next > Following the launch of its 35mm F1.8 lens, we spoke to Nikon to discuss why it has chosen this particular lens to address the commonly-cited lack of cheap, fast primes for owners of its D40, D40X and D60 DSLRs. Robert Cristina, Manager of professional products, Europe and Ludovic Drean, Product Manager for lenses, Europe, offered to explain.
The majority of lens systems have offered 50mm lenses as the most accessible way for new DSLR users to experiment with fast prime lenses (a legacy from 35mm film cameras on which they acted as 'standard' lenses). Yet Nikon has decided that its new offering should be a 50mm equivalent. Ludovic Drean explains why: "The concept was to give a 50mm equivalent lens on the DX format. A lot of people have bought the 50 1.8 because it was all that was available. It may seem rather late for the APS-C system, but we believed that entry-level users wanted a standard lens.
Nikon already builds a full-frame 35mm F2 lens, but this doesn't quite fit the bill, he says: "That's an older lens, a slower lens and, in terms of product placement, a more expensive lens. Updating that and making it an AF-S, 'G' version might have cost twice as much. The new lens is a step above the 35mm F2 in terms of image quality. It's specifically designed for DX and the aspherical element helps it give better results."
The other obvious question was why the lens should be restricted to the DX format, given that Nikon now makes three FX, full-frame bodies: "It's about price, size and weight. We wanted this to be a lens for the entry-level. If we'd tried to make an FX 35mm F1.4 it might cost €1400, rather than €200, and we wanted to make sure it was an affordable lens." Drean says.
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Last edited by coolpixer : 05-01-2009 at 10:04 PM.
Many on Fred Miranda have it. I can dig up the thread if you really want me to. It has been released for at least a month or 2 but went backorder really quickly. I went to the store to test it out. Really fast focusing and worth the $200. I just couldnt justify it at the time.
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