How fast are you? Mopar Online Gaming

[BJ@DCX]

Have fun...
__________________________________________________ _________
Press Contact: Justin Choi
Choice Interactive
Tel: 562-865-6886 x103
Fax: 562-865-6889
justin@choiceinternet.com

FOR IMMEDIATE RELEASE March 20, 2004

MOPAR TO SPONSOR THE WORLD’S FIRST ONLINE DRAG RACING COMPETITION

Detroit, MI,-- On April 12th, 2004, DaimlerChrysler’s Mopar Parts Division will allow online automotive enthusiasts play out their dream by competing in the world’s first online drag racing competition. The Mopar Drag City Tournament will enable game players from all over the country to compete against each other in virtual drag races using an exciting array of Dodge vehicles from the past and present including the Viper SRT-10, SRT-4, Charger R/T, Challenger R/T, and Ram SRT-10. Game players will be able to select different modification levels for these vehicles using parts from Mopar Performance. The seven-week event lets game players compete for more than just glory; Mopar is offering a variety of prizes to the top competitors including Apple iPod mini music players and Pioneer car stereos.

This virtual event is an online-only game, built on the same platform as the popular Nitto 1320 Challenge, an online drag racing game developed by Choice Interactive. The special Mopar tournament edition will feature a variety of Dodge vehicles including the Viper, SRT-4, Ram SRT-10, and Charger. Similar to real-life drag racing, game players will have to stage, launch, and shift their way to victories. Live event standings will be updated several times a day allowing game players to see where they rank, and whether or not they have qualified to win a prize.

Developed in conjunction with Nitto Tire Corporation, The Nitto 1320 Challenge (www.nitto1320.com) is a free online game that lets players (virtually) purchase and modify a variety of street cars and race them against thousands of other online racers.

Jon Clark, eBusiness Manager for Mopar said, “This online event is a unique and creative way for Mopar to reach and interact with a young audience of automotive enthusiasts.”

Justin Choi, President of Choice Interactive adds, “Games like the Nitto 1320 Challenge and the Mopar Drag City Tournament are powerful marketing vehicles for our clients. They not only enable them to reach a large audience through interactive entertainment, the games enable our sponsors to collect valuable data from their potential consumers. Product placement within the games enables both Nitto Tire and Mopar to demonstrate product benefits to potential consumers in a virtual controlled environment. Both Nitto and Mopar have been progressive and forward-thinking in their use of the Internet, entertainment, and compelling content to draw audiences to their brands."

The contest will consist of seven one-week events, and will begin on April 12th, 2004.
More tournament information is available at: www.mopar.com/racing.

About Mopar: Mopar is a division of DaimlerChrysler and provides performance and OE replacement parts for Jeep, Chrysler, and Dodge vehicles.

About Choice: Choice is an interactive agency that blends interactive entertainment and technology to enable companies to connect with their target audiences.

[paeva]

......

[SRT4ED]

I'm in!!!!

[Sinamven]

Thanks for the heads up BJ@DCX! Just waiting for it to be available now=)
ANd anyone know how to get Shaun Carlsons car in the original Nitto 1320?
Looked all over moparperformance and the racing link site with no luck finding anything on it. So for now forced to drive a Civic SI=( how embarasing lol..think ill go put powered by Uncle bens on the side of it.
--Later--

[alpine]

To enable it, you have to click on the stage 3 badge on mopars website, then enter your account etc. THen it's enabled, but the catch is, it costs $250k lol If only I could sell my supra and rsx, still wouldn't even be enough for the Viper.

[drizze99]

This f-king awesome!!

I am stoked!!

[OWN3D U]

Count me in!

[chess]

Count me in too

[2K2 R/T]

Already signed up!!!

[dodgeboy68]

I'm signed up also.

Any hints about when the secret will show up on the Mopar web site on unlocking the SRT4?

[flasrt]

how and where do you sign up? I looked around but didn't see it

[dodgeboy68]

1. go here: http://www.nitto1320.com/default.asp
2. download the game
3. do the update to the game
4. then create a new account after you launch the game itself

Then you can upgrade to a full membership for $20 for a year (which is what I did) and not have to worry about the limited access of the free membership. But you don't have to do that, the free version works just fine.

Can't wait for the SRT4 though... stinks having to practice on a ricer

[cj]

Downloaded it. Login screen says game is full. Won't let me create a new account. What gives?

[OWN3D U]

It says that from time to time. Too many people are playing the game.

[SRT-4 FIRE]

you have to close the window and try it again later cause the server is full from 2p.m to 9 p.m est that's what it tells me all of the time and if i close it and try it later it works all of the time !