Report: Chrysler Confirms RAM as Solo Brand With New Appointments - SRT Forums

Administrator · 10-05-2009, 12:19 PM

After several rumors and reports, Chrysler has now confirmed that the Dodge Ram will be spun off into its own brand with the appointment of two individuals. Fred Diaz Jr., formerly Director of the Denver Business Center, will now head up the RAM brand, while Ralph Gilles will take over at the helm of the car brand. Gilles will also continue to run the product design department at Chrysler Group.

"The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge RAM Brand and the Dodge Car Brand organizations," said Chrysler and Fiat CEO Sergio Marchionne. "This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand."

Within this new corporate structure, Marchionne also appointed a new Chrysler brand CEO; Olivier Francois, who comes from Fiat's Lancia Brand and will continue in his position there as well.

More: Report: Chrysler Confirms RAM as Solo Brand With New Appointments on AutoGuide.com

Shifter · 10-05-2009, 01:56 PM

I think this means they're getting rid of the 'crosshair' theme on the fronts of dodges, but keeping them on the Ram. Time for new style for Dodge vehicles anyway.

Shedmyskin · 10-17-2009, 09:00 AM

Quote:

Time for new style for Dodge vehicles anyway.

agreed!

MG42pillbox · 10-18-2009, 07:51 AM

srsly what are the changes...?

csx321 · 10-26-2009, 04:07 PM

If you had come to the 2006 SRT Nationals, you could have had Ralph Gilles as your instructor on the road course. Or an SRT engineer or two. That was probably the best event there will ever be for SRT owners.