Scion celebrates its 5th anniversary - SRT Forums

RTShadow · 06-25-2008, 08:09 PM

Quote:

With so many automakers celebrating big landmark anniversaries, Scion's fifth could easily be passed over as insignificant. But in five years of business, as The Car Connection's Paul Eisenstein notes, Scion has managed to do what few others could, both capturing the young demographic (the average age of a Scion buyer is 31) and attract customers new to the brand (72% of Scion buyers are new to Toyota altogether).

That's no mean feat for a brand that started in June 2003 with just two models and a handful of dealerships in California. Since then, the Scion line-up has expanded, as has its dealer base, with the vast majority (982 out of 1231) of Toyota dealers in the United States also selling Scions. The big question remains over whether Scion will last another five years to double-digits, or fade away as the brand loses the plot.

Source: The Car Connection

5 years, looking good, and still slow as FOCK!

BLKDOUTSRT4 · 06-25-2008, 08:11 PM

my ex wife had a tc......what a pile of junk

Zero46 · 06-26-2008, 03:54 PM

Maybe they can build a car with more than 160hp now...

NeonDan · 06-26-2008, 03:58 PM

good idea...so far the execution has been a little wrong. The fact Toyota got it very wrong from the start im actually shocked its even lasted 5 years. See Toyota predicted that the xA would outsell the xB by 2 to 1 but by the end of the first year the xB outsold the xA by 3 to 1. With that said the xB grew by large proportions due to the switch over to the tC platform, the xA got bigger/uglier and tC soldiers on with minor cosmetic changes.....seems to me the giant is starting to fall asleep.