There were rumors of concepts and/or all-new models. A reveal of new trim lines for an existing model -- which is all the Challenger thing was, when you strip away the hoopla -- doesn't count.
There were rumors of concepts and/or all-new models. A reveal of new trim lines for an existing model -- which is all the Challenger thing was, when you strip away the hoopla -- doesn't count.
Hmm I heard nothing what so ever about any new concepts or models that were going to be revealed at this show. I am not an expert or insider so maybe I dont understand, but what is special about the NY auto show that you guys expected Chrysler to unveil something big? Wouldn't that be done in Detroit?
then you hadn't read much of what PVOman had been saying over his last few posts. Like the Chrysler NewYorker for example.
No I haven't been keeping up with this thread. I had heard of the New Yorker some time ago, but I had not heard there would be a chance it would be unveiled soon. Probably just becuase it is no a car I am particularly interested in.
Chrysler tapping consumers to design future products
Posted Mar 24th 2008 1:28PM by Damon Lavrinc
Filed under: Car Buying, Marketing/Advertising, Chrysler
Chrysler's "It's a new day" ad campaign has been in full swing for about a month, but very little substance has backed up the slogan. Now, Chrysler has extended a somewhat open arm to consumers and asked what they're looking for in a new vehicle. ChryslerListens.com is designed to fill that communications gap, asking customers (in 1,000 words or less) to tell the automaker's Page Ranking department what products they want to see coming from Chrysler.
Beyond a basic form on the home page that allows you to speak your voice (you can also call Chrysler or submit something via snail mail), Chrysler is inviting consumers to join the "Customer Advisory Board," what's being billed as a forum that allows the chosen few 5,000 to submit ideas, get a sneak peak at videos and presentations and generally have their voices heard, if not responded to. The rational behind the forum seems sound, particularly considering that Chrysler is doing its best to cut costs and focus groups aren't cheap. It may also allow Chrysler to get more automotive-aware consumers interested in its products beyond the few people that wander into a focus group looking for a few bucks and some stale pastries. However, we're a little unsure if the tactic will provide Chrysler with what it needs to shape the future of its products and services, considering that the only people likely to sign up are partisan pistonheads who are already married to the Mopar camp or slighted customers looking for a place to vent. If you're interested, sign up and wait the three to four weeks to find out if you've been approved.
Continue reading Chrysler tapping consumers to design future products
Dammit Suz you better send in that chopped EVO with the dodge front end on it. THAT should be the next SRT4. An AWD version and a lower cost FWD version. That would be nice. VERY NICE!!
Chrysler tapping consumers to design future products
Posted Mar 24th 2008 1:28PM by Damon Lavrinc
Filed under: Car Buying, Marketing/Advertising, Chrysler
Chrysler's "It's a new day" ad campaign has been in full swing for about a month, but very little substance has backed up the slogan. Now, Chrysler has extended a somewhat open arm to consumers and asked what they're looking for in a new vehicle. ChryslerListens.com is designed to fill that communications gap, asking customers (in 1,000 words or less) to tell the automaker's Page Ranking department what products they want to see coming from Chrysler.
Beyond a basic form on the home page that allows you to speak your voice (you can also call Chrysler or submit something via snail mail), Chrysler is inviting consumers to join the "Customer Advisory Board," what's being billed as a forum that allows the chosen few 5,000 to submit ideas, get a sneak peak at videos and presentations and generally have their voices heard, if not responded to. The rational behind the forum seems sound, particularly considering that Chrysler is doing its best to cut costs and focus groups aren't cheap. It may also allow Chrysler to get more automotive-aware consumers interested in its products beyond the few people that wander into a focus group looking for a few bucks and some stale pastries. However, we're a little unsure if the tactic will provide Chrysler with what it needs to shape the future of its products and services, considering that the only people likely to sign up are partisan pistonheads who are already married to the Mopar camp or slighted customers looking for a place to vent. If you're interested, sign up and wait the three to four weeks to find out if you've been approved.
Continue reading Chrysler tapping consumers to design future products
Link?
__________________
Quote: Originally Posted by SpeedEuphoria
Lesson learned from this thread: Don't believe everything you see/hear/read. Investigate/research the topic at hand so next time you can make the judgment for yourself and not be as gullible. This is a benefit because then you can be informed and vendors cannot pull one over on you.
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