Quote: Originally Posted by
Illegal Machine 
But that would cost money....
R&D for a steering wheel is insane.

No, but testing a new wheel with frontal and side crash tests, airbag integration, fabric / material durability and color fastness...
Sharing common components is the true essence of platform brand engineering. However, finding the right balance of difference between brands and meeting budget is the trick. With the dropping of the Magnum from the LX lineup, something tells me that the radical sheetmetal departures on the three LX siblings probably cost more that it should have; they're not making as much as they should be. Remember GM cars of the 90s? Different grille and tailights? That's brand engineering done wrong.
So, that being said, I would not be surprised one bit if we were shown a picture of an '09 Challenger interior, and a pic of an '09 Charger interior... and with the exception of the gear shift and some minor trim, they'd be exactly the same.