Quote: Originally Posted by
ResumeSpeed 
Yeah, some not-so-bright people in Dodge marketing decided to issue a press release with the misleading price of $37,995 and at the same time list the REAL price of $40,095 on the Dodge site. Sheesh. One also has to wonder why they went $95 over the $40k mark, what a dumb move. "$39,999" would have been so much SMARTER marketing-wise.
$37,995 IS the "real price". $40,095 is the "real price" PLUS luxury tax.
EDIT: Duh, not "luxury tax", guzzler tax.