Last week Fiat/Chrysler CEO Sergio Marchionne set out a long-winded plan for the future of the American automaker and how its future will be closely tied to its new Italian parent company. There was a lot to digest at the seven hour press conference and so we thought a model by model breakdown would be helpful and would shed some light on what appears to be the general plan to eliminate old Chrysler products and replace them with new Chrysler Group-branded Fiat models. So let's start with Dodge…
DODGE BRAND
From the smallest to the largest vehicles, Dodge will see the introduction of a subcompact car in 2013 based on the Alfa Romeo MiTo. Currently Dodge does not offer a sub-compact with its smallest offering being the compact Caliber, which receives a mild update this year but will be eliminated in 2012 and then replaced the same year by a Fiat Group-based vehicle. Presumably it will be another Alfa Romeo platform, however, the car will be built in the U.S.
Moving to the mid-size segment, the Avenger will also be updated for 2010 and then replaced by a Fiat Group platform in 2013.
The future for the Journey, Grand Caravan and Charger is more positive, with the Journey and Grand Caravan getting updates for 2010 with a new Grand Caravan due in 2014. The Charger will be all-new for 2011 with a new interior and exterior, after originally launching in 2006. A new rear suspension will also be part of the package. As for its Challenger sibling, it will be updated for the 2012 model year.
Two vehicles that will be eliminated are the Nitro and Viper, with the Nitro slated to be scraped in 2011 (with a possible successor), while the Viper will cease production mid next year with a potential sports car replacing it in 2012.
One new model will be added to the Dodge lineup; a seven-seater crossover based on the new 2011 Jeep Grand Cherokee.
RAM BRAND
The new Ram brand still won't have a lot going on, although Fiat is looking to expand its offerings. The Dakota is scheduled to cease production late in 2011 with a possible unibody pickup to replace it. As for the Ram 1500, it will get a mid-cycle refresh in 2012, as will the heavy duty Ram trucks. A chassis cab version of the Ram will also arrive in 2010.
Two additions to the lineup include a front-drive small work van and full-sized van in 2012. The small van will be similar in purpose to Ford's Transit Connect and will be based on the next-generation Fiat Doblo. It will be imported from either Turkey or Brasil. As for Ram's new full-sized van offering, it will be one of two vehicles: either the body-on frame Iveco Daily or the unibody Fiat Ducato. Unlike the small van, this full-sized unit will be assembled in the U.S.
CHRYSLER BRAND
Starting in the small scale, the Chrysler Brand will also get a subcompact, although (surprisingly) it will not be based on the same Alfa Romeo vehicle as the Dodge sub-compact. Instead, it will be underpinned by the next-generation Lancia Ypsilon five-door hatch and will go on sale in 2013.
A new compact sedan (based on a Fiat Group platform) will be launched in 2012. It is not clear if the Fiat Group platform is the same... [Read More]
Held each year in Las Vegas, Nevada, the SEMA Show is an industry event for the Specialty Equipment Manufacturers Association.
Tuners and parts suppliers from across the industry and even from the realm of motorsports come to show off their wares, usually displayed on some sort of eye-catching highly-modified vehicle - be it a muscle car, hot rod or sport compact car.
And let's not forget the increasing presence of mainstream manufacturers like Hyundai, Scion, Honda, Ford, Chevrolet, Cadillac, Chrysler and Dodge. Major areas of interest at SEMA include Racing and Performance, Wheels and Tires, as well as Trucks, SUVs and Off-Road vehicles.
Several members of SRTforums will be attending the SEMA show in Las Vegas this year. We'll be posting updates and reports on new products and cool cars we see throughout the show.
Held each year in Las Vegas, Nevada, the SEMA Show is an industry event for the Specialty Equipment Manufacturers Association.
Tuners and parts suppliers from across the industry and even from the realm of motorsports come to show off their wares, usually displayed on some sort of eye-catching highly-modified vehicle - be it a muscle car, hot rod or sport compact car.
And let's not forget the increasing presence of mainstream manufacturers like Hyundai, Scion, Honda, Ford, Chevrolet, Cadillac, Chrysler and Dodge. Major areas of interest at SEMA include Racing and Performance, Wheels and Tires, as well as Trucks, SUVs and Off-Road vehicles.
The next Live SRT Engineering chat session is scheduled for Wednesday, November 4th. The session will run from from 6pm to 8pm EST and will be held at the ChallengerTalk site. The topic of discussion will be the Challenger, but as usual all SRT-related questions on current products are welcome. Please do not ask about the Dodge Hornet Concept.
A thread has already been created and will be unlocked a couple of hours prior to the chat session, at which time you will be able to start posting your questions.
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